Articles
What we have made, in the order we made it. Written pieces on what we actually built — what it cost, what broke and what we would do differently — plus the occasional video when a subject is better shown than read. Pick a topic or start with the latest.
After a platform guide instead? Those are kept separately on the Guides page, because we update them as the platforms change rather than leaving them where they fell.
Week 1
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Welcome to Built Not Boosted: who we are and why
Welcome. This is the first video on the Built Not Boosted channel, and it does the obvious job first: who we are,…
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The marketing skills we use are not ours
A lot of the marketing work we do with AI started on somebody else’s skills. They were written by Corey Haines, they…
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Our own skills, free: the Built Not Boosted skill pack
We have written about the marketing skills we use that are not ours. This one is about the ones that are. We…
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How we rebuilt the FindaBiz website: one system instead of a pile of plugins
We run two FindaBiz Networking groups, in Hinckley and Lutterworth, and we built FindaBiz’s website as well. So read this as the…
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What we learned about making AI sound like a person, and what it became
We built a tool called Corantr. We should say that first, before anything else, because everything below is written by the people…
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How we run our AI brains
Every time we started a new chat with an AI, we spent the first ten minutes explaining ourselves again. Who we are,…
What each topic covers
AI
The AI tools, prompts and automations we use in our business, tested by Anna before we recommend them.
Social media
What’s working on TikTok, Instagram, Facebook and LinkedIn right now, with our own numbers to prove it.
Networking
How to network without feeling awkward, follow up properly and build referral relationships that last.
Building in public
Behind the scenes of the things we build, starting with this website.
Get the AI starter kit for small businesses
The tools and prompts we actually use every week, on one page. Plus a short email each week on what we built, what worked and what flopped.